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ojo turco
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good870.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.59–$17.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$44K$44K/yr · 193K searches