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ohio state sweatshirt
Skip itSoft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.55avg listing price — sweet spot $15–$100
Price range
Great$14.10–$83.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great221.18avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 347K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.5%90-day search growth — must beat 0% to launch
Signals High Returns