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ohio state lego set
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Price range
Great$12.33–$45.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad9,257.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 80K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch