41
ohio state crewneck
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.85avg listing price — sweet spot $15–$100
Price range
Incredible$17.36–$74.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great153.73avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 157K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad8.0%return rate — above 5% kills the launch gate
Growth
Bad-38.4%90-day search growth — must beat 0% to launch