43
off the shoulder tops for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Price range
Good$6.38–$31.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,661.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$158K$158K/yr · 3.0M searches
Returns
Bad7.1%return rate — above 5% kills the launch gate
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns