46
off the shoulder sweatshirt
Skip itSoft demand (-67.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$22.09avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$10.35–$43.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,427.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 1.6M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.1%return rate — above 5% kills the launch gate
Growth
Bad-67.5%90-day search growth — must beat 0% to launch