43
obi belt
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Avg price
Great$22.64avg listing price — sweet spot $15–$100
Price range
Great$9.80–$47.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,177.87avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 232K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate
Signals High Returns