51
nurse pins
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great192.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good$4.77–$34.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 206K searches