50
nurse hat
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Review moat
Good681.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$4.88–$22.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 147K searches