39
number necklace
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,765.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Price range
Okay$6.86–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 190K searches