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north face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.0M$3.0M/yr · 10.9M searches
Avg price
Great$81.44avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$29.00–$154.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,703.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand