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north face vest
Skip itSoft demand (-67.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$76.76avg listing price — sweet spot $15–$100
Price range
Good$20.45–$150.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,941.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$61K$61K/yr · 499K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.4%90-day search growth — must beat 0% to launch
Returns
Bad15.1%return rate — above 5% kills the launch gate