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north face vest women
Skip itSoft demand (-71.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$78.80avg listing price — sweet spot $15–$100
Price range
Good$25.08–$149.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,498.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 285K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.7%90-day search growth — must beat 0% to launch
Returns
Bad16.7%return rate — above 5% kills the launch gate