34
north face rain jacket
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$88.74avg listing price — sweet spot $15–$100
Price range
Good$18.55–$139.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,321.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$58K$58K/yr · 198K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate