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north face puffer
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$78.72avg listing price — sweet spot $15–$100
Market size
Good$548K$548K/yr · 6.3M searches
Price range
Okay$13.98–$236.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,525.67avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.0%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale