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north face jacket men
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$90.66avg listing price — sweet spot $15–$100
Market size
Good$658K$658K/yr · 4.5M searches
Review moat
Okay2,425.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$12.23–$323.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad9.4%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.7%90-day search growth — must beat 0% to launch