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north face fleece men
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$73.46avg listing price — sweet spot $15–$100
Price range
Good$21.70–$141.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,547.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 166K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate