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north face arctic parka women
Skip itSoft demand (-83.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great453.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$197.88avg listing price — sweet spot $15–$100
Market size
Okay$149K$149K/yr · 74K searches
Price range
Bad$43.32–$387.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-83.7%90-day search growth — must beat 0% to launch
Returns
Bad25.6%return rate — above 5% kills the launch gate