44
non binary
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great475.59avg incumbent reviews — the moat a new listing must climb
Growth
Good+54.6%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$5.66–$20.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 123K searches