66
nipple cover
Launch itA $6.9M/yr market growing +56.9% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$6.9M$6.9M/yr · 5.6M searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 6% kills the launch gate
Growth
Good+56.9%90-day search growth — must beat 0% to launch
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Price range
Good$4.08–$30.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,360.4avg incumbent reviews — the moat a new listing must climb