35
ninja turtle hoodie
Skip itSoft demand (-51.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Review moat
Great141.44avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Price range
Great$10.93–$51.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 67K searches
Growth
Bad-51.1%90-day search growth — must beat 0% to launch
Signals High Returns