Skip to content
48

nike sports bra

Skip it

High returns (10.3%) — this niche doesn't clear our bar today.

Market size 12Growth 50Conversion 11Competition 98Returns 6Price range 87Avg price 95Brand share 60Review moat 31Quality gap 57

Competition

Incredible7%

top-5 click share — an open shelf

Avg price

Incredible$26.30

avg listing price — sweet spot $15–$100

Price range

Great$9.85–$58.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,413.19

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$48K

$48K/yr · 208K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Reviews