64
Nike Shorts
Launch itA $2.5M/yr market growing +33.9% this quarter with returns at 3.8% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 6.8M searches
Avg price
Great$22.30avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$6.77–$38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Bad11,452.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand