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nike puffer jacket men
Skip itSoft demand (-78.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$91.64avg listing price — sweet spot $15–$100
Review moat
Okay1,656.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$25.20–$220.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 307K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-78.0%90-day search growth — must beat 0% to launch
Signals High Price