46
Nike Lanyard
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Review moat
Great173.82avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$5.80–$46.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 205K searches
Signals Low Review Barrier