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nike hoodie
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$37.23avg listing price — sweet spot $15–$100
Price range
Good$6.20–$140.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$464K$464K/yr · 3.8M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad5,763.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.1%90-day search growth — must beat 0% to launch