35
newborn coat
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.75avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$10.16–$47.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Bad5,649.03avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-46.1%90-day search growth — must beat 0% to launch
Market size
Bad$2K$2K/yr · 118K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns