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new york souvenirs
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Review moat
Great436.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Good$8.05–$28.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$126K$126K/yr · 811K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale