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new kids on the block shirt
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Review moat
Great101.91avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$10.90–$28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 89K searches
Returns
Bad12.6%return rate — above 5% kills the launch gate