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new era blank hat
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$31.41avg listing price — sweet spot $15–$100
Price range
Great$8.66–$59.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 1.2M searches
Review moat
Bad4,570.06avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale