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Nerd Costume
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.76avg listing price — sweet spot $15–$100
Price range
Great$5.12–$51.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,959.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$67K$67K/yr · 131K searches