41
neos
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$119.83avg listing price — sweet spot $15–$100
Price range
Okay$4.83–$187.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,271.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 39K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-62.8%90-day search growth — must beat 0% to launch
Signals High Price