32
neck wallet
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Price range
Good$7.86–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$172K$172K/yr · 359K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,428.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf