51
Neck Scarf
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Price range
Great$6.58–$62.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good939.32avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 296K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand