46
Navy
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$19.37avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.77–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good848.54avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 616K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale