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navy sweatshirt
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$20.38avg listing price — sweet spot $15–$100
Price range
Great$8.86–$68.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 362K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Review moat
Bad20,622.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Signals High Returns