51
Navy Shoes for Women
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (15.5%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.31avg listing price — sweet spot $15–$100
Price range
Great$9.34–$119.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 1.0M searches
Review moat
Bad4,326.81avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad15.5%return rate — above 5% kills the launch gate