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navy pashmina

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A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 73Conversion 56Competition 45Returns 10Price range 73Avg price 75Brand share 43Review moat 32Quality gap 28

Avg price

Great$15.13

avg listing price — sweet spot $15–$100

Growth

Good+56.4%

90-day search growth — must beat 0% to launch

Price range

Good$9.08–$30.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,333.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad9.1%

return rate — above 5% kills the launch gate

Market size

Bad$20K

$20K/yr · 28K searches

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