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navy pashmina
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Growth
Good+56.4%90-day search growth — must beat 0% to launch
Price range
Good$9.08–$30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,333.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 28K searches
Signals High Returns