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Navy Midi Dress
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (23.3%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Incredible$36.44avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$9.02–$115.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,221.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 465K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad23.3%return rate — above 5% kills the launch gate