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navy cocktail dress
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but high returns (21.4%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.81avg listing price — sweet spot $15–$100
Price range
Great$10.23–$53.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,602.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 369K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad21.4%return rate — above 5% kills the launch gate