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navy blue vest for women
Skip itSoft demand (-49.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.04avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.23–$141.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,471.54avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 195K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.7%90-day search growth — must beat 0% to launch
Returns
Bad15.3%return rate — above 5% kills the launch gate