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navy blue sweatshirt women
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$9.79–$35.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Bad9,750.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 261K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Signals High Returns