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navy blue shirt
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Price range
Good$5.87–$30.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$284K$284K/yr · 1.4M searches
Review moat
Bad6,197.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Signals High Returns