46
Navy Blue Scrub Pants
Skip itHigh returns (13.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.66avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$11.00–$50.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$127K$127K/yr · 869K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,964.37avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad13.5%return rate — above 5% kills the launch gate