40
Navy Blue Scarf
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$5.02–$30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Review moat
Okay2,314.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 87K searches
Returns
Bad9.7%return rate — above 5% kills the launch gate