52
Navy Blue Formal Dress for Women
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (26.0%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$44.34avg listing price — sweet spot $15–$100
Price range
Great$12.94–$115.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,805.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 785K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad26.0%return rate — above 5% kills the launch gate