54
Navy Blue Dress for Women Plus Size
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (19.6%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$34.99avg listing price — sweet spot $15–$100
Price range
Great$14.59–$77.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,572.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 620K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad19.6%return rate — above 5% kills the launch gate