41
nascar jacket
Skip itHigh returns (17.9%) — this niche doesn't clear our bar today.
Review moat
Great155.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$63.06avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$23.65–$294.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 569K searches
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad17.9%return rate — above 5% kills the launch gate