33
name tape
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Okay2,496.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.99–$21.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.69avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 106K searches