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my orders
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Market size
Okay$226K$226K/yr · 63.0M searches
Review moat
Okay2,590.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad$2.31–$18.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad15.0%return rate — above 5% kills the launch gate
Signals High Returns